Challenges

A seamless and intuitive user experience is key to a successful luxury and sports car rental app. However, several challenges can impact usability. One major issue is a complicated app layout. If navigation is unclear, users may feel lost and frustrated. A clean, intuitive design is essential for a smooth experience. Another challenge is poor search and filtering. Users should quickly find their desired car, and inefficient filters can lead to frustration and app abandonment. The rental process itself can also be confusing. If users don’t know their progress or how many steps remain, they might drop out. A clear booking flow with progress indicators is crucial. Other key pain points include pricing transparency, vehicle availability, and payment options. Hidden fees, unclear availability, or limited payment methods can negatively impact user trust and satisfaction. Addressing these challenges will ensure a frictionless and enjoyable experience for car enthusiasts.

Research

Car rental apps have transformed the way people access vehicles, offering convenience, flexibility, and a variety of options. Leading platforms like Turo, Sixt, Hertz, and Getaround cater to different customer needs, from traditional rentals to peer-to-peer car sharing. While companies like Hertz and Sixt focus on standardized, professional fleets, apps like Turo and Getaround allow private owners to rent out their cars, offering a wider range of unique and high-end vehicles.

Users who rent cars typically fall into several categories: travelers, business professionals, car enthusiasts, and temporary users who need a vehicle for a short period. Many seek a smooth, transparent, and fast rental process without hidden fees or complicated procedures. Luxury and sports car rentals attract enthusiasts and special-event customers, who are willing to pay a premium for a high-performance driving experience.

Despite the availability of these services, common frustrations include complicated booking processes, unclear pricing, limited availability, and slow customer support. A modern rental app should focus on simplicity, personalization, and transparency to stand out in a competitive market.

Goals

The primary objective of this app is to provide a seamless and enjoyable luxury and sports car rental experience. A key focus is on an efficient and straightforward booking process, allowing users to rent their ideal car with ease. To enhance the search experience, the app includes versatile and customizable filters, helping users quickly find the perfect vehicle. A user-friendly and intuitive interface ensures smooth navigation, making the rental process effortless. Additionally, quick access to essential information allows users to view car details, pricing, and availability instantly, eliminating unnecessary steps.

By prioritizing simplicity, speed, and accessibility, this app is designed to meet the needs of car enthusiasts who seek a smooth and premium rental experience.

Styleguide

I chose a dark orange design because it combines luxury, energy, and excitement—perfect for a high-end car rental app. Dark orange evokes a sense of speed and exclusivity, appealing to car enthusiasts who crave both performance and style. The contrast against a dark background enhances readability while maintaining a sleek, modern aesthetic.

For typography, I selected Sora due to its clean, geometric, and contemporary look. It provides excellent readability while adding a touch of sophistication, aligning with the premium and tech-driven feel of the app. The combination of dark orange and Sora creates a bold yet refined visual identity, reinforcing the app’s focus on high-performance vehicles and seamless user experience.